Capabilities

We don’t think of ourselves as a business to business or a consumer agency: we’re a data-driven business to people agency helping a range of industries.

We’ve found the most powerful secret of successful communications is delivering unique, memorable, and authentic experiences for real people living busy lives. And that’s the secret of our success too, we’re a team of real-life people who enjoy what we do. Here’s what that looks like…

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Account-based strategy

Smarter marketing in a saturated world

In the B2B space, results are declining from the use of traditional marketing methods like lead capture forms, gated whitepapers, and events or roadshows. It’s simply a matter of over saturation and increased noise. Bang recommends a unique and fresh approach to account-based strategic marketing, a method now made even more powerful and scalable via advances in technology and data science. This approach is particularly potent for companies selling more complex, higher value B2B solutions. Talk to our team and we’ll run you through some case studies.

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Brand strategy and planning

Insights, Thinking & Strategy

Bang’s Brand Foundation Report (BFR) sets the course, establishing your market position and distilling the essence of your brand. We make informed recommendations for the most effective digital and traditional marketing methods to engage your audiences, supported by data sources, AI machine learning techniques, and customer decision journey insights. Then we test, reposition, and retarget for maximum efficiency and cut-through – your audience evolves so you can too!

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Brand identity development

Informed Ideas, Creative Solutions

Great creative starts with a great idea – big or small; complex or brilliantly simple. At Bang, your brand identity comes to life with strategic insights and conceptual design to create a genuine connection to the heart of your brand. It’s time to tell your story. We’ll arm you with captivating naming and identity – giving you the ideal foundation to engage your audiences across digital advertising, print media, illustration, video, photography, and typography.

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Creative concepts and production

Design, Development & Execution

When you love what you do, it’s simply contagious. From ideation and creative concepts, through to development and production, Bang’s talented in-house studio collaborates closely with our diligent account services team to ensure your brand creative is as compelling as it is impactful. Sophisticated, playful, subtle, or dazzling – let’s create something pitch perfect together, precision-tailored to the task at hand.

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Website design and development

UX, Development, Optimisation & Execution

You never get a second chance to make a great first impression. Applicable to all branding, it’s especially true for websites and campaign microsites. When prospects first visit you online, it’s vital they‘re met with high quality on-brand visuals, a great user experience, and intuitive information architecture that works seamlessly on any device, especially mobile. Engage Bang for your website projects, and let’s make it happen.

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Content strategy and writing

Content That Speaks to You

Crafting exactly the right content is both science and art. At Bang, we have an eclectic mix of creative, technical, and conceptual all-rounders in our copywriting team. Strategic content development sets the scene with value propositions, positioning statements, and messaging tailored to your audiences. From there, the magic happens and the conversation starts, ignited by engaging copywriting and targeted content to set your brand apart.

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Channel programs

Powerful Channel Marketing

The IT channel presents unique opportunities and challenges that continue to evolve with advancements in digital marketing strategy, data science, and customer engagement. Bang specialises in branding, demand generation, and content programs for channel partners driven by data science, tailoring marketing campaigns to showcase the true value of your offering. Cut through the noise with carefully constructed, data driven content that increases leads and loyalty.

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Data practice

Data as Intended

Bang uses the latest in data science and innovative intent data platforms to transform and optimise your lead generation, account-based marketing, and creative campaign execution at precisely the right time to the right people. Fit, Intent, and Engagement data sources help us understand which organisations are right for you and researching content relevant to your offerings. Combining data and account-based strategies with creative branding and marketing helps you methodically reach everyone involved in the decision-making process.

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Media planning

Strategy, Planning & Optimisation

Today’s media planning should be dynamic and responsive, and with Bang it is. We start with a strategy based on your campaign goals. Then we proactively and continually optimise your digital media and programmatic spend for maximum impact, based on analysing real-time insights from your campaign and combining these with market data from our data practice. We are focused on engaging the right audience and believe quality is better than quantity.

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