Creating more authentic human connections
At Bang, our philosophy is simple. We want to help you make more genuine, lasting connections with people. Your internal audiences, your prospects, and your customers.
We do this by crafting unique and innovative business, branding and marketing communications programs. We operate across various industries and audience segments, but at the end of the day, we’re helping interesting brands communicate with real people.
So we call our approach business-to-people (B2P) marketing, focusing on audience pain points, drivers and the twin touchpoints of emotional and rational positioning to meet very human needs and better tell your story.
This philosophy is supported by brand and communications strategy, data insights and audience analytics, and memorable creative work - the structural pillars to help you reach the right people and establish an enduring bond.
More relevant strategic marketing
At Bang, we help you achieve success through business, brand and communications strategy that sets the right tone and direction for everything we do. From business-to-people (B2P) methodologies and human-centric positioning to value proposition development and our approach to account-based marketing, Bang helps you ensure greater relevance and better contextual engagement with your prospects.
Greater impact through more memorable creative
With equal weight on function and form, Bang helps you solve thought-provoking communication challenges using research-informed ideas and inspiring creative design. With a deep consideration of the market environment, we help you and your team take engaging, meaningful and beautiful creative work to market, fit precisely for the intended purpose.
Boosting pipeline with smarter use of data and analytics
Good data from multiple sources helps you target the right people at the right time with more relevant content. Bang helps our clients run smarter marketing programs using unique market intelligence and behavioural data to drive high quality leads. We’ll assist you to identify and target prospects, influence them on their buying journeys, and deliver more effective account-based marketing to help boost pipeline and revenue.