Use more data to do less marketing
Today, most businesses have taken on the responsibility of being more environmentally conscious, trying to do their bit to be kinder to planet earth. This concept of sustainability applies equally to marketing! In today's business environment, the people we are all trying to connect with are inundated with ads, emails, and unwanted sales calls. This is marketing pollution, pure and simple. With less than 1% of marketing-generated leads resulting in customers, we must ask if our traditional marketing efforts truly deliver value?
Bang’s approach to ‘sustainable marketing’ is all about using more data to do less marketing. We help our clients leverage data to pick their targets carefully, both the organisations and the people. We know that approximately 15% of any business’ total addressable market is somewhere on the buyer's journey or ‘in-market’ and when you can identify ‘in-market’ organisations you have a much better understanding of who is actively looking to buy the products and solutions you sell.
We help our clients use data to identify these ‘in-market’ organisations and then look to prioritise these accounts through an engagement strategy. This engagement strategy is all about understanding the target personas and their key triggers so we can develop emotionally engaging creative and content to start a meaningful relationship. It's about following our business mantra after all - Led by Strategy, Inspired by Design, Driven by Data.
Turning insights into strategy
We all prefer brands that deliver relevant, memorable experiences and content that connects with us on both an emotional and rational level. When the customer is placed at the centre of the experience and their needs are met, it leaves a lasting positive impression. But we don’t like unwelcome intrusions. We want brand experiences to be relevant, authentic, and in context with our needs, wherever we are in our buying journey. That’s why Bang is passionate about setting a strong strategic framework for your brand and marketing, underpinned by our data practice. Adding market intelligence helps achieve better contextual engagement with your audience, establishing a real and lasting connection. By combining these elements we are able to elevate your organisation as we help guide you towards greater success and sustained growth.
Informed ideas make great creative
How important is creative design? In our opinion it’s critical if you want to make an emotional connection with your clients. Talk to any accomplished designer and they’ll tell you a great brief, good research, and deep consideration of the market environment is essential for producing amazing creative. At Bang, we use this to design with equal weight on function and form to ensure we first make an emotional connection with your audience, then support this with the rational elements needed to feel good about a buying decision. We collaborate together and give ideas room to breathe, to develop, and to evolve. This allows us to put the customer at the centre of the experience whilst creating engaging, meaningful, and beautiful content that works precisely for the intended purpose.
Getting the most from data
There is a lot of talk about ‘data-driven’ out there, but in reality it’s difficult to put into practice. One of the more profound impacts building an account based strategy powered by data can have on an organisation is aligning everyone, especially sales, marketing and customer success, around an agreed set of high value, high yield clients and prospects based on the same set of key metrics. At Bang, we make the process of using data easier and help our clients harness the power of 3 data sources - Fit, Intent, and Engagement data. We bring the data and help our clients use it to improve targeting thereby improving ROI and the end-to-end customer experience. We also work with clients to better understand relevant data triggers and build what tactics should be applied, in short using data to drive tactical execution as defined by the strategy.