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At Bang we have worked with a range of B2B companies and have noticed 5 key mindsets that need to shift when it comes to marketing in this sector. Read the article to see how you can maximise the effectiveness of your campaigns.
A strategic brand story is born
Most business to business (B2B) marketers understand the essentials when it comes to digital marketing and an online presence. Beyond essentials, let’s take a look at some of the more innovative, creative and cutting-edge digital marketing tactics that have emerged as a powerful way to engage potential customers.
Making a genuine impact for your business with a minimal marketing budget can feel like a daunting challenge. Smaller businesses are typically working with smaller marketing budgets, and it’s both an art and a science knowing how much to invest to maximise your return. Too much and you blow your budget, too little and you miss opportunities.
Bang’s managing director Scott Caulfield recently appeared as a guest on the excellent B2B Marketing and Sales podcast, Sunny Side Up.
It’s ironic how relevant the phrase “the road less travelled” has become in today’s world. With businesses and individuals working through the complexities that COVID-19 has brought, we are now eager to travel down that road, to a new normal. Question is, what will that look like?