Insights

Here’s the latest insights from Bang. Whether it’s the latest industry trends, a thought-piece from one of the Bangers or just some interesting updates, feel free to have a peruse at your leisure.

What is brand storytelling and how to tell yours

Brand storytelling is a powerful method for communicating important messages from your business that connect with your audience in a particularly human way. Explore how you can tell your brand's story and the impact it could have on your business.  

News, Branding

4 innovative ideas for B2B digital marketers

Most business to business (B2B) marketers understand the essentials when it comes to digital marketing and an online presence. Beyond essentials, let’s take a look at some of the more innovative, creative and cutting-edge digital marketing tactics that have emerged as a powerful way to engage potential customers.  

Trends, Digital, Strategy, Design, Development, Data, ABM

Do more with less & maximise a minimal marketing budget

Making a genuine impact for your business with a minimal marketing budget can feel like a daunting challenge. Smaller businesses are typically working with smaller marketing budgets, and it’s both an art and a science knowing how much to invest to maximise your return. Too much and you blow your budget, too little and you miss opportunities.

Trends, Strategy, Digital, Data, Media, Campaigns

What is Sustainable Marketing? Bang’s interview with the Sunny Side Up podcast.

Bang’s managing director Scott Caulfield recently appeared as a guest on the excellent B2B Marketing and Sales podcast, Sunny Side Up.

News, Data, ABM, Strategy, Trends

Will the road back be the road less travelled?

It’s ironic how relevant the phrase “the road less travelled” has become in today’s world. With businesses and individuals working through the complexities that COVID-19 has brought, we are now eager to travel down that road, to a new normal. Question is, what will that look like?

News, Digital, Strategy

Creativity x Data

Creativity is a cornerstone of any successful marketing campaign. With data playing an increasingly important role in defining marketing strategy and providing customer insight, how can we best utilise the minds and habits of humans to improve and evolve our marketing strategy and tactics?   

Trends, Design, Digital, Data

How to embrace empathy and ambiguity in a crisis

The COVID-19 crisis affects every person on the planet in some way or another. And the lived experience ranges across the whole spectrum of emotion. As marketers, now more than ever, we need to take into consideration the humanness of our audience and embrace the ambiguity.

News, Strategy