Insights

Here’s the latest insights from Bang. Whether it’s the latest industry trends, a thought-piece from one of the Bangers or just some interesting updates, feel free to have a peruse at your leisure.

4 innovative ideas for B2B digital marketers

Trends, Digital, Strategy, Design, Development, Data, ABM

Most business to business (B2B) marketers understand the essentials when it comes to digital marketing and an online presence. Beyond essentials, let’s take a look at some of the more innovative, creative and cutting-edge digital marketing tactics that have emerged as a powerful way to engage potential customers.  

Do more with less & maximise a minimal marketing budget

Trends, Strategy, Digital, Data, Media, Campaigns

Making a genuine impact for your business with a minimal marketing budget can feel like a daunting challenge. Smaller businesses are typically working with smaller marketing budgets, and it’s both an art and a science knowing how much to invest to maximise your return. Too much and you blow your budget, too little and you miss opportunities.

What is Sustainable Marketing? Bang’s interview with the Sunny Side Up podcast.

News, Data, ABM, Strategy, Trends

Bang’s managing director Scott Caulfield recently appeared as a guest on the excellent B2B Marketing and Sales podcast, Sunny Side Up.

Will the road back be the road less travelled?

News, Digital, Strategy

It’s ironic how relevant the phrase “the road less travelled” has become in today’s world. With businesses and individuals working through the complexities that COVID-19 has brought, we are now eager to travel down that road, to a new normal. Question is, what will that look like?

Creativity x Data

Trends, Design, Digital, Data

Creativity is a cornerstone of any successful marketing campaign. With data playing an increasingly important role in defining marketing strategy and providing customer insight, how can we best utilise the minds and habits of humans to improve and evolve our marketing strategy and tactics?   

How to embrace empathy and ambiguity in a crisis

News, Strategy

The COVID-19 crisis affects every person on the planet in some way or another. And the lived experience ranges across the whole spectrum of emotion. As marketers, now more than ever, we need to take into consideration the humanness of our audience and embrace the ambiguity.

Use data to navigate through uncertain times

News, Strategy, ABM, Data

Often the traditional modus operandi during times of crisis and economic uncertainty has been to cut marketing and advertising budgets. This initial reactive response was seen as prudent and good business practice. Yet this couldn’t be any further from the truth.