Insights

Whether it’s the latest industry trends, a thought-piece from one of the Bangers, or just some handy tips to refine your marketing approach, feel free to check out our insights at your leisure.

4 B2B Marketing Trends You Should Consider in 2021

  In this digital landscape people are overwhelmed by a mix of B2C and B2B messages and promotions. Hence it becomes crucial for B2B marketers to understand which macro trends will likely have the biggest impact on companies throughout the year. Here’s a list of four macro B2B marketing trends that we suggest you watch in 2021

News, Digital

Enjoy the little things - The importance of micro-interactions in digital design.

From scrolling through your social media feed to adding the latest episode of Marvel’s WandaVision to your watchlist on Disney+, micro-interactions often go unnoticed, but are everywhere. Read our latest article to understand what micro-interactions are and why they are so important in design.

News, Design, Development

Why a Modular Web Design is the preferred approach to modern website building

Whether you’re looking to build a new website or are considering an update to your existing site it’s important to be aware of your website design options.

News, Websites

Ways that B2B marketing needs to shift in 2021

At Bang we have worked with a range of B2B companies and have noticed 5 key mindsets that need to shift when it comes to marketing in this sector. Read the article to see how you can maximise the effectiveness of your campaigns. 

News, Strategy

What is brand storytelling and how to tell yours

Brand storytelling is a powerful method for communicating important messages from your business that connect with your audience in a particularly human way. Explore how you can tell your brand's story and the impact it could have on your business.  

News, Branding

4 innovative ideas for B2B digital marketers

Most business to business (B2B) marketers understand the essentials when it comes to digital marketing and an online presence. Beyond essentials, let’s take a look at some of the more innovative, creative and cutting-edge digital marketing tactics that have emerged as a powerful way to engage potential customers.  

Trends, Digital, Strategy, Design, Development, Data, ABM

Do more with less & maximise a minimal marketing budget

Making a genuine impact for your business with a minimal marketing budget can feel like a daunting challenge. Smaller businesses are typically working with smaller marketing budgets, and it’s both an art and a science knowing how much to invest to maximise your return. Too much and you blow your budget, too little and you miss opportunities.

Trends, Strategy, Digital, Data, Media, Campaigns