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Most business to business (B2B) marketers understand the essentials when it comes to digital marketing and an online presence. Beyond essentials, let’s take a look at some of the more innovative, creative and cutting-edge digital marketing tactics that have emerged as a powerful way to engage potential customers.
Data-driven advertising that actually works
Bang’s managing director Scott Caulfield recently appeared as a guest on the excellent B2B Marketing and Sales podcast, Sunny Side Up.
Often the traditional modus operandi during times of crisis and economic uncertainty has been to cut marketing and advertising budgets. This initial reactive response was seen as prudent and good business practice. Yet this couldn’t be any further from the truth.
Today, in the B2C space, it’s very easy to get information about a product, to compare different brands, to read reviews and value propositions, and read about cultures. With easy research, we can find all we want to know, and the buying process is just a normal consequence.
Account-Based Marketing (ABM) is a business marketing strategy that focuses spend and resources on a few target accounts, factoring them as markets in their own right.