Expertise

Brand / UX, UI / Strategy

Channels

Digital / Print / Campaign / Social / OOH

Microsoft 0365

0365 solutions designed to help securely run and grow small and medium businesses.

The Challenge

Office 365 provides the productivity tools required by modern day businesses. For just about any business of any size, productivity revolves around the basic office suite of email, calendar, word processor, and spreadsheet. But as businesses become more mobile, the basic productivity toolset has had to adapt and change to match the new requirements.

Office 365 offers small to medium sized businesses a collaborative platform to get work done wherever and whenever it happens. The suite offers a wide range of applications and products including Bookings, Planner, Power BI, Teams and Customer Manager.

Microsoft engaged Bang to roll out a series of videos for Partners that focused on highlighting the benefits of the 0365 Suite for small business users, specifically, for the Bookings, Planner, Power BI, Teams and Customer Manager products. Each of the videos needed to focus on a different product and speak the language of small business owners whilst demonstrating real-life industry-related examples of how they can be used day-to-day.

The challenge we faced was visually articulating the pain points in an engaging way and effectively demonstrating how the Microsoft product met the needs of the SMB owner in less than 2 minutes.

team meeting

THE SOLUTION

Simple, relatable, practical messages and key visuals formed the basis of each video. Using SMB research by Microsoft Australia & Capitalis, we identified the most relevant trends to form the foundation of the messaging for each of the product based videos. We developed succinct and clever scripts outlining specific business scenarios that SMB’s typically face in the day-to-day operation of their business.

Kicking off with script writing and storyboard development, we managed the end-to-end development of each video, including casting for talent, on-site production for each shoot and voice-over recording as well as post-production editing and 2D animation.


Results

Five simple and impactful videos that are being used to promote the Bookings, Planner, Power BI, Teams and Customer Manager products. Microsoft Partners now have the tools to communicate with small business owners and speak to the audience on a whole new level. The videos address the ‘everyday’ situations SMBs face so there’s an instant sense of understanding and relatability for the audience. Paired with simple, easy to understand scenarios and use cases, the videos effectively highlight the key benefits of the 0365 Suite for small business users.

Check out the video for Bookings here.

Expertise

Brand / UX, UI / Strategy

Channels

Digital / Print / Campaign / Social / OOH

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