Software licensing is a dry and complex subject. NEXTGEN sales reps needed a tool to unravel this complexity in a logical, engaging way, allowing them to quickly access information as it came up in discussion with a client. But more than that, this tool needed to stand alone so clients could access it online, without the guidance of a sales rep.

Flexibility was an important issue, sales reps have to be able to tailor their presentation to different audiences, so we used multiple entry points to make it easy to skip around. We deployed lots of graphics and icons to inject some visual interest and used NEXTGEN’s colour palette of orange and blue.