Here’s the latest insights from Bang. Whether it’s the latest industry trends, a thought-piece from one of the Bangers or just some interesting updates, feel free to have a peruse at your leisure.
Often the traditional modus operandi during times of crisis and economic uncertainty has been to cut marketing and advertising budgets. This initial reactive response was seen as prudent and good business practice. Yet this couldn’t be any further from the truth.
During the uncertainty and disruption brought on by the coronavirus pandemic, we’re all facing unprecedented challenges. Of course, the marketing world is no different.
Today, in the B2C space, it’s very easy to get information about a product, to compare different brands, to read reviews and value propositions, and read about cultures. With easy research, we can find all we want to know, and the buying process is just a normal consequence.
Account-Based Marketing (ABM) is a business marketing strategy that focuses spend and resources on a few target accounts, factoring them as markets in their own right.
We often hear from B2B companies that Facebook and Instagram Ads don’t work for them, most of the time without even trying. I suggest you visit some of your competitors’ websites, and then open your social media accounts and pay attention to the ads that will target or “retarget” you.
Customer Journey Mapping is one of our favourite planning tools here at Bang. It allows you to create a visual representation of your customer’s journey from the research stage, through to purchase, and onto advocacy for your brand, product or service.
Everyday at Bang we meet IT resellers who are going through an identity crisis. Often they don’t even know it. They just know something is wrong but can’t quite put their finger on it. And while they have products and services to offer their market, they’re not hitting the goals for their business.