Insights

Here’s the latest insights from Bang. Whether it’s the latest industry trends, a thought-piece from one of the Bangers or just some interesting updates, feel free to have a peruse at your leisure.

Making sense of marketing in a world turned upside down

News, Strategy

During the uncertainty and disruption brought on by the coronavirus pandemic, we’re all facing unprecedented challenges. Of course, the marketing world is no different.

How To Generate B2B Leads With Conversational Marketing

Digital, Strategy, Data, ABM, Campaigns

Today, in the B2C space, it’s very easy to get information about a product, to compare different brands, to read reviews and value propositions, and read about cultures. With easy research, we can find all we want to know, and the buying process is just a normal consequence.

What is Account-Based Marketing and the Role of Data?

Digital, Strategy, ABM, Data, Trends

Account-Based Marketing (ABM) is a business marketing strategy that focuses spend and resources on a few target accounts, factoring them as markets in their own right.

10 reasons to use Facebook for B2B Marketing

Strategy, Digital, Trends, Media, Campaigns

We often hear from B2B companies that Facebook and Instagram Ads don’t work for them, most of the time without even trying. I suggest you visit some of your competitors’ websites, and then open your social media accounts and pay attention to the ads that will target or “retarget” you. 

Customer Journey Mapping - An Empathetic Approach To Your Marketing And Sales Strategy

Branding, Strategy, Digital

Customer Journey Mapping is one of our favourite planning tools here at Bang. It allows you to create a visual representation of your customer’s journey from the research stage, through to purchase, and onto advocacy for your brand, product or service. 

How It Resellers Miss Opportunities To Sell Their True Value

Digital, Branding, Strategy

Everyday at Bang we meet IT resellers who are going through an identity crisis. Often they don’t even know it. They just know something is wrong but can’t quite put their finger on it. And while they have products and services to offer their market, they’re not hitting the goals for their business.

Bang Acquired By NEXTGEN

News, Digital

Fast growing IT aggregator and facilitator NEXTGEN has acquired Bang Australia, specialists in IT marketing and branding.