The Importance of Face-to-Face Communication

The Importance of Face-to-Face Communication

Developments in technology have changed the way in which we communicate in both our social and professional lives. Technology has made it ever more convenient to communicate with others through the use of high-speed tech solutions at our fingertips, including email, text messages, G-chat, facebook and so on. With speed being a major component in today’s growing digital environment, this shift has led many of us to underestimate the power and importance of face-to-face communication.

Here at Bang, we understand that business is about building relationships and ultimately ‘doing’ business with people (hence B2P). We find that understanding why people do business is more important than what they are doing - which is why we work so hard to bring out this “why” component of business in our brand foundations strategy work with clients and in our digital storytelling. And it’s why, even though we revel in the online world, we try to embrace humanity and provide a bespoke service by getting to know our clients through face-to-face communications and understanding their needs, helping them to feel connected.

Here are four advantages that explain why Bang prefers to get to know our clients through face-to-face interactions.

1. Build trust and credibility

A key component in business is building trust with the client and working towards a lasting relationship. Face-to-face meetings allow you to show your true personality and build a more meaningful connection through establishing credibility and loyalty.

2. Promote collaboration

Face-to-face meetings allow everyone to input into the conversation. This idea sharing provides a chance to collaborate as a team and boost creativity.

3. Increase productivity

By discussing client needs in face-to-face meetings, there is less chance for miscommunication and misinterpretation leading to less wasted time. Additionally, face-to-face meetings allow for instant feedback reducing to and fro communication.

4. Nonverbal communication

With 93% of communication effectiveness being determined by nonverbal cues, face-to-face communication becomes a highly effective and powerful tool for business. These nonverbal cues include tone, voice inflection, emotion and body language and can aid in the interpretation of client's’ thoughts and feelings.

We love having clients come to our offices for meetings whether it be when we’re meeting them for the first time, reconnecting with old clients, or even a post-campaign catch up. On that note, Bang has just settled into our new home in Surry Hills (Suite 5, Level 6, 2-12 Foveaux St) and would love to have you stop by to say hi!