Background

Predict the Unknown

Learn how Bang delivered a tailored, lead generation campaign which has been recognised as the Global Best Practice IBM Channel Marketing Campaign for 2014.

Detail

​The Challenge

Fujitsu and IBM approached Bang to develop a digital lead generation campaign aimed at driving awareness and consideration for the Fujitsu/IBM SPSS Predictive Analytics software, with a horizontal play into the market targeted at Operations type job titles. The campaign was tailored to target four different industries across Australia including Manufacturing, Energy & Utilities, Transport and Resource.

The Solution

Working in the knowledge that customers are engaging with brands long before contacting them, Bang had to develop an engaging solution that articulated the brand and solution.

To this end, Bang developed the overarching message of ‘Predict the Unknown’ along with two sub messages ‘Fix it before it’s broken’ and ‘Find the opportunities you didn’t know you were looking for’.

Industry specific eDMs incorporating industry tailored messaging, alongside a microsite splash page hosting four industry specific microsites with relevant case studies and assets underpin the campaign. Alongside this, the campaign also included targeted telemarketing to support a high impact DM directed at high profile accounts as selected by Fujitsu.

The Results

Whilst this campaign is still in progress, we’re ecstatic to announce this campaign has been selected as Global Best Practice IBM Channel Marketing Campaign for 2014.

Results