Business-to-people is different. It makes an emotional connection with the audience. And what better way to prove that point, than by
turning the B2P theory itself into an unforgettable experience.
People love new experiences and pleasant surprises, so we built something special to send to our clients. There’s nothing quite like receiving a beautifully presented package at your desk, in the middle of the day, just when you needed a little diversion – and this one arrived hand delivered, bound, coated, stitched and full of intrigue.
The trail of experience led to our landing page where people could share their most
sinful B2B faux pas – a time when they’d treated their audience as anything but a real person. (The other thing people love is the opportunity to share in gossip!) A simple registration form allowed people to register their details for a ‘one-on-one confession’ with our management team, or simply browse through the new ‘Digital Playbook’. The website connected people with our management team via LinkedIn and Facebook. The campaign let people feel what it’s like to run a successful B2P campaign.
This campaign delivered a solid new business pipeline for Bang – with 15% engagement with targets and four new accounts directly attributed.