In the always-on digital society, people want to be able to connect and engage with you at any time and on just about any device. They expect information and recommendations to be freely available online 24/7. Often, they’ve already developed an opinion of your business before you’ve had the chance to do or say anything to them directly. Giving people what they want from your business, when they need, in a relevant and memorable way is what great brand communications is all about.
We (that’s us, the people) like brands to deliver relevant and memorable experiences that connect with us on an emotional and rational level.
We want to get what we need from a brand at the right time. We want experiences to be relevant and in context with our needs, wherever we are in our buying journey.
In the Bang studio we have a talented group of designers, developers and copy writers who come in everyday with one desire, and one desire only: to help our clients’ brands thrive with great creative solutions.
Yes they listen to a lot of Spotify and, yes, they drink a lot of very expensive take away coffee while they do it – but if that’s what it takes to produce award-winning creative that connects and engages with your many different audiences… then so be it.
In the always-on digital society, information and recommendations are freely available online 24/7 and people expect more choice in the ways they engage with you. Using great user experience design, with intuitive information architecture for mobile and emerging technologies are a must.
Analytics tools, like our proprietary Campaign[x], allow us to measure our performance throughout this journey in real time.
Applying KPI objectives to each stage of the campaign and, using tools like attribution modelling, we can understand which tactics are performing well.
When people buy from you, it isn’t the end – it’s only the beginning of a whole new relationship cycle! Bang works with you to keep your brand relevant along the journey, maintaining long-term profitable relationships with your audiences. Our integrated client engagement platforms work right through the customer decision journey so you can maintain an open two-way relationship with all your loyal customers.
Marketing automation allows brands to deliver timely, relevant experiences that maximise customer connection and revenue. The approach reflects the shift in the way people expect to interact with brands in the digital space. Bang can help develop and manage automated marketing campaigns to increase efficiency and to deliver more immediate responses to customers.